For example, in the United States Flyp's had a freemium pricing strategy, where the first number was given away for free, while there was a charge for each additional number. Domestically, selling point was the convenience of being able to access different types of messages in one place, and being able to choose local area codes.
For example, in the United States Flyp's had a freemium pricing strategy, where the first number was given away for free, while there was a charge for each additional number. Domestically, selling point was the convenience of being able to access different types of messages in one place, and being able to choose local area codes.
NextBus Stop
User & Site Research | Animation
Challenge
To design a bus stop that at a glance and from a distance will inform passengers if their bus is about to arrive.
Role
Researcher and designer
Process
Site visits allowed me to explore the challenges and opportunities of designing for bus stops.
Solution
Uses size, scale and movement to intuitively communicate to passengers how far away the bus is. Similar to a bus appearing larger as it approaches; the numbers representing the bus become larger as the bus nears.
Process
I interviewed passengers and created personas based on interviews
Implementation
Created visualization by compositing images using Photoshop, Illustrator and animating them in AfterEffects.