For example, in the United States Flyp's had a freemium pricing strategy, where the first number was given away for free, while there was a charge for each additional number. Domestically, selling point was the convenience of being able to access different types of messages in one place, and being able to choose local area codes.
For example, in the United States Flyp's had a freemium pricing strategy, where the first number was given away for free, while there was a charge for each additional number. Domestically, selling point was the convenience of being able to access different types of messages in one place, and being able to choose local area codes.
Genesys - Agent Voice Portal
Skills: Contextual Inquiry | Prototyping | Usability Testing | Visual Design
Challenge
Adding new transfer and recording features to a product agents were already struggling to use.
Role
Researcher, Interactive Designer and Visual Designer
Solution
Together with developer and product manager, visited client sites where I interviewed agents and observed them at work. We decided to rebuild the app from scratch, including the new features.
Contextual Inquiry
From my observations of agents at work, I wrote a usability report with recommendations on how to improve the application.
Annotated wireframe and prototype
Presented and reviewed the prototype with stakeholders. After a series of revisions created the visual design.
Workflow Diagram of new transfer functionality
The sale of AVP helped SoundBite to make a profit for the first time
